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Penn Marketing is highly skilled in developing Pay Per Click Campaigns that meet your unique requirements.
Google Ads & Bing Ads
Turn Searchers into Customers
Pay per Click (PPC) campaigns are a direct way to reach customers looking for the products and services you provide. The best part is these customers are usually ready to buy right away, and a properly configured PPC campaign can convert searchers into sales for your business. The Penn Marketing Agency takes a structured approach to setting up successful PPC campaigns so you get the best return on investment (ROI) from your marketing budget.
1. Define Goals
Do you want customers to transact on your website (ecommerce)? Or are you collecting leads? Or are you offering information about a product or service only you can provide? Answers to questions like these will help determine if Google Ads, Bing Ads or another search engine marketing (SEM) platform is right for you, as well as the type of campaign we set up for you.
2. Keyword Research
Penn Marketing Agency has access to tools, as well as years of experience that help find the right keywords that turn into conversions. Once we understand the keywords on which your customers are searching, we will craft a campaign that provides answers for the problems they are trying to solve.
3. Ad Creation
A well-designed a Pay Per Click ad can drive searchers to buy right away, visit your website, to call you, patronize your local store, or visit your website. Our experience in crafting great-performing ads can help you get the most from your Pay Per Click campaign.
4. Analytics & Optimization
Launching your Pay Per Click campaign is just the beginning. We continually monitor and optimize your campaign to make sure your keywords are performing, the ads are converting and to get the best return on your investment.